Folio Fine Wine Partners Named Exclusive U.S. Importer for Masi Agricola
Published July 5th, 2009
Folio Fine Wine Partners, a Michael Mondavi Family-owned company that represents specially selected wines from the great winegrowing regions of the world, announced today that it has been selected as the exclusive U.S. importer for all Masi Agricola wines effective July 1, 2009.
“We are honored and delighted to be selected as the U.S. importer of record for Masi,” said Michael Mondavi, founder and coach, Folio Fine Wine Partners. “For Folio, adding Masi to our Italian portfolio was a clear choice from both a quality and philosophical standpoint. We pride ourselves on representing leading family wine producers, such as Masi’s Boscaini family, who are committed to producing superior wines.”
Masi dates back to the 18th century when the Boscaini family first planted vineyards in Italy’s Veneto region. Today the Valpolicella-based company is recognized globally as a leading producer of high-end Amarone wine.
“When we began our search for a new U.S. importer, Folio emerged as our top choice for a number of reasons,” said Sandro Boscaini, President of Masi Agricola S.p.A. “First, it was their expertise in Italian wine, as demonstrated by their strong portfolio. Second, we felt a synergy with Michael Mondavi and his family, who have also been making exceptional wines for generations.”
The Masi wines are made by a team of winemaking professionals known as the Masi Technical Group, led by Mr. Boscaini’s son, Raffaele Boscaini. The team has been involved in ongoing research with the goal of restoring the viticultural and enological heritage of Venetian premium wines. Aside from continually improving quality, the Masi Technical Group’s ongoing goal is to combine traditional and innovative winemaking techniques to create wines that are modern, yet maintain a personality that is distinctly Venetian.
In addition to winemaking, the Boscaini family has been instrumental in the preservation of Venetian culture through their Masi Foundation. Since 1981, prominent figures from the worlds of literature, art, science, entertainment and economics have received the prestigious Masi Prize for contributing to the spread of Venetian culture or the culture of wine.
Masi Agricola has been distributed throughout the U.S. for the past 40 years. Prior to signing the exclusive agreement with Folio Fine Wine Partners, Masi was imported by Remy Cointreau USA.
The following Masi wines are currently available at fine wine shops and restaurants: Masianco Pinot Grigio ($17.95), Campofiorin ($19.95), Costasera Amarone ($60), Bonacosta Valpolicella ($15.95), Modello delle Venezie ($12.95), Mazzano Amarone ($145), Campolongo di Torbe Amarone ($135) and Passo Doble – Masi Tupungato Argentina ($18.95), as well as Vaio Armaron Serego Alighieri ($80) and Bell’Ovile IGT Toscana ( $19.95) from the historic estate Serego Alighieri.
About Folio Fine Wine Partners
Folio Fine Wine Partners was founded in 2004 by Michael Mondavi and his wife, Isabel, with their children, Dina and Rob, who oversees winegrowing operations for the company. Folio is an importer, fine wine agency and producer of quality wines from the world’s premiere and emerging wine regions. Folio provides sales, marketing and public relations services to wine brands from California, Argentina, Italy, Austria, Germany, Spain and New Zealand.
Folio also operates a custom-crush winery called the Folio Winemakers’ Studio, located in Napa’s Carneros region, and a wine bar called the Folio Enoteca & Winery at the Oxbow Public Market in downtown Napa.
About Masi Agricola S.p.A
Valpolicella-based Masi Agricola S.p.A has been owned and operated by the Boscaini family since the 18th century. Today, Masi is a leading producer of Amarone with five crus of Amarone and the original ‘Supervenetian’ wine, Campofiorin. Combining innovation with tradition, Masi perfected the appassimento grape drying process to produce its award-winning wines.
Website: http://www.foliowine.com
