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Google video ads

As early as Friday, Google Inc. will be letting anyone — from Coke, General Motors, to your local plumber, physician, and you — create an advertisement no longer than two-minutes and upload it onto the search engine’s site. You must become a Google AdWords client (takes minutes to sign up) before you can submit a video ad by uploading it onto Google. As an advertiser, you can then bid to be placed across online publications — like niche blogs — that might find your video relevant.

The video ads can be placed on Google’s Blogger properties, but not on Google’s other properties, like its search site, which don’t provide the same contextual environment that blogs or news publications do, according to Gokul Rajaram, director of product management at Google.



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