Firefox plans mass marketing drive
Published November 25th, 2005
The Mozilla Corporation is gearing up to launch a large-scale marketing drive when Firefox 1.5 is released.
Christopher Beard, the vice-president of products at Mozilla
Corporation, told ZDNet UK on Monday that there is a “strong
likelihood” that Firefox 1.5, the next major version of the open source
browser, will be released on 29 November.
Beard said the Corporation is planning a “big marketing push” that will coincide with the release of 1.5. This will include a community marketing campaign that will encourage Firefox fans to tell the world about their favourite browser by publishing home-made videos on a Mozilla Web site.
Mozilla is also hoping to improve its consumer focus by offering a major release every six to nine months, rather than every two years–as was the case when it was part of Netscape. In keeping with this new strategy, Firefox 2.0 is scheduled for release in the middle of 2006 and Firefox 3 is planned for the first quarter of 2007.
There have been more subtle change in Mozilla’s marketing strategy over the last year. In 2004, before the release of Firefox 1.0, the Mozilla marketing contact predicted that Firefox would obtain 10 percent market share by the end of 2005. This week, Beard refused to provide any new targets, merely saying that Mozilla is “looking forward to continuing growth”.
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