Google Onsite Advertiser Sign-up
Advertisers wishing to place ads on Google-supported Web sites can sign up directly on those sites, the Web search leader said on Friday, in a move analysts said addresses concerns about its growing advertising clout.
The company said the new feature, known as Onsite Advertiser Sign-up, will help Web site publishers connect with a wider range of small advertisers when using Google’s behind- the-scenes ad management system.
Previously, advertisers seeking to market on Web sites using Google’s syndicated AdSense advertising system had to enroll through Google’s AdWords program and list sites where they wished their ads to be featured.
The instant sign-up feature ties site owners and advertisers by giving Web publishers more direct control over how advertisers select ads on particular sites. In turn, site owners and Google each receive a cut of resulting ad sales.
Google Onsite Advertiser Sign-up
Related Articles