Google Analytics Launched
Google is offering its site analytics tool, Urchin, frëe of charge under the re-branded name Google Analytics. The software is designed to help webmasters and marketers understand site visitors and their behaviours. Last year, it cost almost $500/mth to subscribe to.
Google Analytics tells you everything you want to know about how your visitors found you and how they interact with your site. You’ll be able to focus your marketing resources on campaigns and initiatives that deliver ROI, and improve your site to convert more visitors.
Yesterday, the system ground to a near halt as millïons of webmasters rushed to sign up. Google will be receiving a wealth of consumer and marketing information from sites using the software, information that will be incorporated into Google’s understanding of how users travel through sites found in its index.
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